EN
IT
ES
PTMETA ANDROMEDA AI
Se fai advertising su Meta e pensi che il targeting sia ancora
la leva principale, questo libro è per te
Meta Andromeda AI spiega perché Facebook Ads e Instagram Ads stanno cambiando davvero, cosa conta oggi nelle campagne e come adattare strategia, creatività e struttura account a un sistema guidato dall’intelligenza artificiale.
Giovanni Perilli
Funnel strategist e advertising specialist. Da oltre 10 anni progetto sistemi di acquisizione clienti tra Meta, Google e TikTok, con campagne attivate in oltre 36 paesi e 22 mercati diversi vendendo prodotti e servizi di piccolo, medio e alto valore.
YOU'RE LOSING PROFIT MARGINS EVERY DAY... AND YOU DON'T EVEN SEE IT
IT'S NOT AI. IT'S THE PROCESS.
IT'S NOT AI.
IT'S THE PROCESS.
Whoever owns it, owns the market.
Every day, talented people are used as "human glue": they carry out repetitive tasks, copy data, connect tools that don't communicate with each other, and keep a system running that silently erodes profitability.
Carlo Carmine e Angelo Fasola presentano:
NON È L'AI. È IL PROCESSO.
Chi lo possiede, possiede il mercato
Carlo Carmine e Angelo Fasola presentano:
NON È L'AI. È IL PROCESSO.
Chi lo possiede, possiede il mercato
A book based on real-world experience, designed for entrepreneurs, consultants, and professionals who are already using digital tools but feel that something in their system isn't truly working.
Many companies grow by increasing revenue, but at the same time they also increase complexity, costs, and operational dependencies. The result is a fragile system that is difficult to scale and increasingly dependent on people.
This book isn't just about tools.
It's about processes.
And it guides you step by step in transforming fragmented, people-dependent workflows into a system that is more controlled, more efficient, and more scalable.
The authors of the method
This method was born from real-world applications, structured companies, and processes that have been observed, dismantled, and rebuilt.
Carlo Carmine
Founder of CFI - Crisi Fiscale d'Impresa, the Svolgo AI platform, and Execution AI Ltd. He is among the first Italian entrepreneurs to have built a proprietary AI ecosystem applied to real business processes.
Angelo Fasola
A manager with more than 25 years of experience in marketing, sales, and strategic development. He has contributed to the growth and transformation of companies through advanced organizational models and the integration of technology and business.
THE TRUTH NO ONE TELLS YOU
The Invisible Work that's draining your business.
Invisible Work consists of data entry, bureaucracy, checks, manual handoffs, and endless copy-and-paste operations between tools that don't communicate with each other.
These activities are necessary, but they don't create value: they consume time, energy, and profit margins.
The problem is that you can't see them.
They don't appear in reports. They don't show up in the numbers. Yet they slow down every decision, make processes fragile, and increase dependence on people.
When revenue grows but margins stay flat, the problem is often already inside your company.
The signs that your system is losing value
The illusion of the
perfect machine
Having tools doesn't mean having a scalable system.
The cost of
Invisible Work
Manual activities that consume profit margins every single day.
Perceived value
collapses
If you use the same tools as everyone else, you produce similar outputs, and price becomes your only competitive advantage.
WHY IT HAPPENS
Your business works. But at what cost?
Many companies appear organized because they use CRMs and management software. But in reality, the system is often held together by "human glue": people searching for information, copying data, connecting tools, and compensating for what the processes fail to govern.
This creates:
shrinking profit margins
fragile and fragmented processes
errors and rework
growth that requires ever more resources
That's not efficiency.
That's not scalability.
It's dependency disguised as efficiency.
THE NEW LANDSCAPE
The market has already changed
The winners aren't the ones who manage the most data.They're the ones who turn it into execution the fastest. Frontier Firms are already operating this way: high-leverage micro-teams working with designed, automated, and scalable processes
Traditional company
Processes that require more and more people.
More manual steps.
Operating costs that grow alongside revenue.
A heavy and slow structure
High-leverage micro-team
Designed and automated processes.
Less dependence on manual work.
A lightweight and scalable structure.
Greater speed, control, and precision.
THE MISTAKE
You're accelerating in the wrong direction.
If your processes aren't clear, AI won't help you.
It will simply accelerate you in the wrong direction.
The risk is building a machine that produces mistakes faster.
THE MODEL
It's not AI. It's the process
AIPA isn't software you buy. It's an organizational and operational model for redesigning processes and transforming your business into a system that is more controlled, efficient, and scalable.
It integrates operational mapping, artificial intelligence, automation, and orchestration to reduce manual work, fragmentation, and errors.
This isn't about adding yet another tool on top of a confusing system. It's about building the system first.
And then using AI to make it perform better.
THE RESULTS
What happens when the system is designed properly
When processes are redesigned and automated, the business becomes faster, more accurate, more scalable, and easier to measure.
SPEED
From 3 hours
to 3 minutes
ACCURACY
Errors reduced by up to 99%
SAVINGS
Up to 80% reduction in operating costs
FAST ROI
Typical payback period: 6-12 months
WHAT YOU'LL FIND
Real-world experience, not theory
Inside the book you'll find insights, real cases, and practical experiences applied to business processes.
Invisible Work: where you're losing margins.
The 9 Non-Negotiable Rules: your operational structure.
The 90-Day Plan: practical implementation.
Operational artifacts: executable processes.
Real-world applications: AI in action.
THE FRAMEWORK
The 9 Rules of the Architect
At the heart of the method is a system of rules designed to guide the creation of controllable, repeatable, and scalable processes.
Absolute Context
Logical Segmentation
Constraints and Thresholds
Decision Boundaries
Actionable Output
Interconnected Systems
Chaos Tolerance
Orchestration and Routing
Security Checks
THE AUTHORS
The experience that shaped the method
Behind this book are entrepreneurial experience, managerial expertise, and process design applied to real business ecosystems.
Carlo Carmine
Founder of CFI - Crisi Fiscale d'Impresa, the Svolgo AI platform, and Execution AI Ltd. The book presents him as one of the first Italian entrepreneurs to have built a proprietary AI ecosystem around his own business processes and to have brought the AIPA method to structured organizations.
His experience stems from the intersection of entrepreneurial growth, service organization, and operational transformation. The core of his approach isn't buying tools, but building systems capable of working in a more consistent, controlled, and scalable way.
Angelo Fasola
A manager with more than 25 years of experience in marketing, sales, and strategic development. He has held executive and board-level positions in national and international companies, contributing to the development of advanced organizational models focused on integrating technology, people, and value.
Within the method, he represents its structural and organizational dimension: reading processes, identifying inefficiencies, stripping away the unnecessary, and rebuilding stronger systems.
WHO IT'S FOR
For those who want to own the process
This isn't a book for people looking for yet another tool.
It's for those who want to build their own system:
who want to stop using software and people as disconnected pieces and transform repetitive work into clear, automated processes.
who want to grow without increasing costs, complexity, and operational dependency every time.
who want to protect their value in a market that's turning everything repeatable into a commodity.
GET YOUR KINDLE COPY
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your Kindle edition
Leave your details to receive a free Kindle copy of the book and gain access to a complimentary consultation dedicated to your company's processes. An opportunity to explore the dynamics of Invisible Work, understand where your system is losing efficiency, and discover how to build stronger, more controllable, and more scalable processes.
La Prefazione
Negli ultimi anni, però, qualcosa è cambiato.
Le piattaforme digitali hanno investito enormemente nello sviluppo di sistemi di intelligenza artificiale e machine learning sempre più avanzati.
Sempre più spesso sono gli algoritmi a identificare autonomamente le persone che hanno la maggiore probabilità di interagire con un contenuto.
La Prefazione a Cura di Carlo Carmine
Con grande emozione e stima, scrivo questa prefazione per il libro di Giovanni Perilli, un'opera che non solo guida nel mondo dei social network e del marketing digitale, ma è anche un manifesto di crescita personale e professionale. Giovanni è un professionista instancabile, un mentore che ispira con la sua dedizione e capacità di condividere strategie pratiche, come dimostrato dal suo straordinario successo con il 2 Comma Club Award. Questo libro offre strumenti concreti per affrontare il futuro del marketing digitale e sviluppare una mentalità vincente.
Carlo Carmine - Imprenditore, Speaker, Mentoring, Autore Bestseller
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